Skip to main content

Security awareness and training market map and supplier insights Q3 2026

The cybersecurity landscape in 2025 highlights a critical paradox: while technological defenses are robust, human error remains the primary vulnerability. Security awareness and training (SAT) has evolved from a compliance checkbox to a strategic pillar, now often framed as Human Risk Management (HRM). This shift is driven by increasingly sophisticated, AI-powered social engineering attacks that target the human element, making traditional defenses insufficient.

The market is experiencing hyper-growth, projected to reach $12.70 billion by 2030, with a significant push from cyber insurance mandates. Modern SAT solutions are moving beyond generic content to highly personalized, multi-channel simulations that leverage Open Source Intelligence (OSINT) to mirror real-world threats. Just-in-Time micro-learning and behavioral analytics are crucial for fostering genuine behavior change, moving beyond mere completion rates to measurable risk reduction.

For buyers, the focus is on platforms that offer deep integration with existing security stacks, automated threat remediation, and a

Learn more
73 companies analyzed | Last updated Aug 25, 2026
Download the report
Palomarr Insights / Q3 2026

SECURITY AWARENESS AND TRAINING

What does the latest security awareness and training market report show?

The Q3 2026 Palomarr Insights report maps 73 security awareness and training suppliers by market position, supplier scores, and category signals. Buyers can use it to understand the market before comparing vendors or building an RFP shortlist.

Palomarr Orbit

Unlike static analyst charts, Palomarr Orbit plots 73 security awareness and training companies by Capabilities and Innovation, then lets you shift the center of gravity based on your priorities with Palomarr Orbit Shift. The closer to your unique core, the better the fit.

Palomarr Orbit Shift

Orbit Shift
Contenders
Leaders
Emerging
Challengers
CAPABILITIES
INNOVATION

Competitive analysis

How companies earn their ranking

Capability scores for security awareness and training platforms are driven by the breadth and depth of their content libraries, the number of languages supported, and the ease of integration with existing security infrastructure. High capability also reflects robust compliance reporting and strong customer support.

Innovation scores are earned through the implementation of cutting-edge features, such as OSINT-driven lure generation,'Agentic AI' simulation frameworks, deepfake audio/video testing, and automated 'Search and Destroy" remediation capabilities.Top-ranked companies in this space demonstrate high levels of automation, minimizing administrative overhead and streamlining the training process.

They also adopt a "No-Blame" behavioral science approach, focusing on coaching rather than shaming employees. Vendors can improve their ranking by adding multi-channel support, proving a measurable reduction in attacker dwell time through employee reporting, and deepening integration with the existing security stack, such as M365, SIEM, and EDR systems.

Learn more

Rankings

1
Best Overall Best Value
9.8 This score was generated by combining our proprietary Capabilities and Innovation scores Capabilities 9.9 Innovation 9.7
2
Best for Enterprise
9.7 This score was generated by combining our proprietary Capabilities and Innovation scores Capabilities 9.6 Innovation 9.8
3
Best for SMB
9.6 This score was generated by combining our proprietary Capabilities and Innovation scores Capabilities 9.7 Innovation 9.5
4
Best for Mid-market
9.6 This score was generated by combining our proprietary Capabilities and Innovation scores Capabilities 9.5 Innovation 9.7
5
9.5 This score was generated by combining our proprietary Capabilities and Innovation scores Capabilities 9.6 Innovation 9.4
6
9.4 This score was generated by combining our proprietary Capabilities and Innovation scores Capabilities 9.3 Innovation 9.5
7
9.3 This score was generated by combining our proprietary Capabilities and Innovation scores Capabilities 9.4 Innovation 9.2
8
9.3 This score was generated by combining our proprietary Capabilities and Innovation scores Capabilities 9.2 Innovation 9.4
9
9.2 This score was generated by combining our proprietary Capabilities and Innovation scores Capabilities 9.3 Innovation 9.1
10
9.1 This score was generated by combining our proprietary Capabilities and Innovation scores Capabilities 9.0 Innovation 9.2

Competitive assessment

Our AI-generated analysis explains what makes each top-ranked company a strong fit for security awareness and training, based on their specific capabilities, product features, and market positioning.

1
Best Overall Best Value
9.8 This score was generated by combining our proprietary Capabilities and Innovation scores Capabilities 9.9 Innovation 9.7

Fortra provides comprehensive security awareness training by integrating advanced threat intelligence and human risk management solutions, helping organizations prepare employees for cyber threats.

  • Unified cloud-native cyber defense platform
  • Real-time threat detection and remediation
  • Comprehensive managed security services
CapabilitiesInnovationImplementationSupportPrice
2
Best for Enterprise
9.7 This score was generated by combining our proprietary Capabilities and Innovation scores Capabilities 9.6 Innovation 9.8

Arctic Wolf's Aurora Endpoint Security provides comprehensive security awareness training, utilizing AI-driven insights and a dedicated SOC to enhance employee understanding of cyber risks.

  • AI-driven endpoint protection
  • Concierge Delivery Model
  • Comprehensive security operations bundles
CapabilitiesInnovationImplementationSupportPrice
3
Best for SMB
9.6 This score was generated by combining our proprietary Capabilities and Innovation scores Capabilities 9.7 Innovation 9.5

Symbol Security offers tailored security awareness training with a focus on interactive learning and phishing simulations, effectively reducing human error in cybersecurity.

  • Partner-first SaaS model
  • Tailored security awareness programs
  • Smart, intuitive reporting dashboards
CapabilitiesInnovationImplementationSupportPrice
4
Best for Mid-market
9.6 This score was generated by combining our proprietary Capabilities and Innovation scores Capabilities 9.5 Innovation 9.7

Stickley on Security provides effective cybersecurity education through tailored training programs and phishing simulations, aiming to enhance employee awareness and compliance.

  • Continuous, daily content updates for users
  • Personalized education tailored for employees
  • Comprehensive reporting for effective tracking
CapabilitiesInnovationImplementationSupportPrice
5
9.5 This score was generated by combining our proprietary Capabilities and Innovation scores Capabilities 9.6 Innovation 9.4

BlueVoyant leads in security awareness training with its AI-driven managed cyber defense solutions, focusing on tailored training and incident response to empower employees against cyber threats.

  • AI-driven managed cyber defense solutions
  • Strong partnerships with Microsoft
  • Comprehensive third-party risk management services
CapabilitiesInnovationImplementationSupportPrice
6
9.4 This score was generated by combining our proprietary Capabilities and Innovation scores Capabilities 9.3 Innovation 9.5

Abnormal Security excels in security awareness training through its AI-native platform that focuses on email and application-based threats, enhancing employee readiness against sophisticated attacks.

  • Behavioral AI for anomaly detection
  • Seamless API-based integration
  • Strong market presence and customer loyalty
CapabilitiesInnovationImplementationSupportPrice
7
9.3 This score was generated by combining our proprietary Capabilities and Innovation scores Capabilities 9.4 Innovation 9.2

Palo Alto Networks ranks highly for its AI-powered security awareness training, leveraging its extensive threat intelligence and incident response capabilities to enhance employee readiness against cyber threats.

  • AI-driven security operations
  • Comprehensive platform integration
  • Global threat intelligence capabilities
CapabilitiesInnovationImplementationSupportPrice
8
9.3 This score was generated by combining our proprietary Capabilities and Innovation scores Capabilities 9.2 Innovation 9.4

Rapid7 excels in security awareness training through its Command Platform, which integrates predictive technology and extensive incident response services to prepare employees for evolving threats.

  • Integrated platform for comprehensive security solutions
  • Strong threat intelligence capabilities
  • Managed services to enhance team efficiency
CapabilitiesInnovationImplementationSupportPrice
9
9.2 This score was generated by combining our proprietary Capabilities and Innovation scores Capabilities 9.3 Innovation 9.1

LevelBlue (AT&T) offers effective security awareness training through its proactive threat protection services, ensuring employees are equipped to handle cyber threats with minimal operational impact.

  • Industry-Leading Expertise: Unmatched cybersecurity professionals on your team
  • Comprehensive Protection: Coverage against evolving cyber threats
  • Cost-Effective Technology: Tailored solutions to fit budget constraints
CapabilitiesInnovationImplementationSupportPrice
10
9.1 This score was generated by combining our proprietary Capabilities and Innovation scores Capabilities 9.0 Innovation 9.2

Avertium's scalable security awareness training solutions are tailored to enhance employee readiness through continuous monitoring and compliance management, making it suitable for diverse organizations.

  • Consultative, adaptable approach focused on client needs
  • 24/7 Cyber Fusion Centers for real-time response
  • Verified Microsoft expert in security solutions
CapabilitiesInnovationImplementationSupportPrice

About this study

This report analyzes the Security awareness and training space, evaluating capability and innovation scores based on comprehensive market research and vendor offerings. It provides insights into the evolving landscape of human risk management.

FAQs & disclaimers

Is security awareness training just for compliance?

While it satisfies regulatory requirements like PCI DSS, HIPAA, and GDPR, its true value lies in significant risk reduction. Compliance is a baseline, but genuine resilience against modern threats requires a more comprehensive approach focused on behavior change.

How often should we run phishing simulations?

To build lasting 'muscle memory' and keep pace with AI-driven attackers, simulations should be conducted at least monthly. Annual or quarterly testing creates knowledge gaps that adversaries can exploit.

Our technical filters are effective; do we still need this?

Yes. Even with highly effective technical filters, a small percentage of sophisticated threats will inevitably bypass them. AI is also making it easier for attackers to craft zero-day URLs and highly convincing social engineering tactics that evade automated defenses.

Will phishing my employees create resentment towards the security team?

Not if implemented correctly. A 'coaching' approach that gamifies the experience, rewards threat reporting, and avoids shaming can actually increase employee engagement and improve the overall security culture.

Disclaimer: The information contained in this report is for informational purposes only and should not be considered legal, financial, or professional advice. Palomarr provides objective supplier comparisons based on available data and proprietary scoring methodologies. Individual results may vary, and organizations should conduct their own due diligence before making purchasing decisions.

Conclusion

The security awareness and training market is undergoing a fundamental transformation, driven by the increasing sophistication of AI-powered attacks and the undeniable reality that human error remains the weakest link in cybersecurity. The shift from basic compliance training to comprehensive Human Risk Management (HRM) platforms is not merely a rebranding, but a strategic imperative for enterprises aiming to build genuine resilience against evolving threats.

Success is no longer measured by training completion rates, but by quantifiable reductions in human risk and faster incident response times. Buyers must prioritize solutions that offer deep integration with existing security infrastructure, leverage advanced AI for personalized and multi-channel simulations, and foster a positive, no-blame security culture.

The future of SAT lies in autonomous human risk defense, where platforms continuously adapt to user behavior and emerging threats, effectively transforming every employee into an active sensor in the organization's defense network.

Take the deep dive

Explore security awareness and training history, benefits, and future trends.

Read the deep dive

Read the buyer's guide

Get expert advice on evaluating security awareness and training solutions, including key capabilities and evaluation criteria.

Read the guide