The company positions itself as an AI-first approach to customer service, focusing on automating interactions and maximizing the number of issues resolved without human intervention. Their technology utilizes a reasoning engine to understand customer requests and provide tailored responses, even including generative text formats that mimic natural conversation. Ada offers its AI agent solution as a Software as a Service (SaaS) model, meaning businesses can access and use the technology through a subscription without managing the underlying infrastructure. They cater to companies of various sizes and have clients across multiple industries.