Translation
The challenge
Your organization faces the challenge of communicating effectively with a diverse global customer base. The linguistic divide creates a significant barrier to market entry, as a large percentage of potential customers prefer to interact in their native language. Translation errors and localization failures can lead to financial losses, reputational damage, and even regulatory penalties. Operational inefficiencies in the translation workflow, such as manual processes and communication silos, further exacerbate these challenges, resulting in delays, cost overruns, and missed opportunities.
Learn moreThe solution
Translation addresses your unique challenges through modern solutions and key capabilities.
Real-time voice translation
Enables agents to communicate with customers in different languages, eliminating language-based hiring restrictions and improving support efficiency.
Machine translation quality estimation (MTQE)
Uses AI to score the quality of machine-translated segments, routing only low-scoring segments to human editors for review, ensuring scalability and cost-effectiveness.
Workflow orchestration
Automates the movement of content from source systems to translators and back to the production environment, eliminating manual file exports and accelerating time-to-market.
Translation memory (TM)
Stores previously approved translations, reducing costs for content updates and ensuring consistency across a brand's digital presence.
Sentiment and intent recognition
Detects the emotional state of a customer in real-time, allowing agents to tailor their communication style and provide hyper-personalized, empathetic CX.
Security and compliance
Supports SOC2, GDPR, and industry-specific regulations, including BYOK encryption, ensuring that sensitive customer data is protected.
See how translation suppliers stack up
Our Palomarr Insights chart shows the full landscape of translation solutions.
- See how companies stack up against each other
- Get a detailed breakdown of each supplier
- Compare 8 suppliers
How to evaluate translation
Accuracy and fluency
Evaluate the quality of machine translations by assessing their accuracy, fluency, and ability to convey the intended meaning.
Integration capabilities
Ensure the translation platform integrates seamlessly with your existing CMS, CRM, and other systems to automate content workflows.
Scalability and performance
Assess the platform's ability to handle large volumes of content and support real-time translation needs without compromising performance.
Security and compliance
Verify that the vendor adheres to industry-standard security protocols and compliance regulations to protect sensitive customer data.
Questions to ask suppliers
Use these questions during supplier evaluations to ensure you're choosing the right partner for your needs.
Translation RFP guide- How do you handle technical language expansion and ensure UI/UX integrity?
- What level of customization is available for your machine translation models?
- What is the typical data cleansing process and associated costs for legacy content?
- Can your system transcribe the agent's voice in real-time for low-latency voice translation?