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Translation

Translation software enables businesses to communicate with customers globally by automatically converting text and speech into different languages.

Translation solutions help organizations overcome language barriers, improve customer experience, and expand into new markets. They offer features like machine translation, translation memory, and workflow automation to streamline localization processes and ensure consistent brand messaging across languages.

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The challenge

Your organization faces the challenge of communicating effectively with a diverse global customer base. The linguistic divide creates a significant barrier to market entry, as a large percentage of potential customers prefer to interact in their native language. Translation errors and localization failures can lead to financial losses, reputational damage, and even regulatory penalties. Operational inefficiencies in the translation workflow, such as manual processes and communication silos, further exacerbate these challenges, resulting in delays, cost overruns, and missed opportunities.

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76% of online shoppers prefer native language information
25% AHT reduction achieved through real-time AI translation
$71M malpractice settlement due to translation error

The solution

Translation addresses your unique challenges through modern solutions and key capabilities.

Real-time voice translation

Enables agents to communicate with customers in different languages, eliminating language-based hiring restrictions and improving support efficiency.

Machine translation quality estimation (MTQE)

Uses AI to score the quality of machine-translated segments, routing only low-scoring segments to human editors for review, ensuring scalability and cost-effectiveness.

Workflow orchestration

Automates the movement of content from source systems to translators and back to the production environment, eliminating manual file exports and accelerating time-to-market.

Translation memory (TM)

Stores previously approved translations, reducing costs for content updates and ensuring consistency across a brand's digital presence.

Sentiment and intent recognition

Detects the emotional state of a customer in real-time, allowing agents to tailor their communication style and provide hyper-personalized, empathetic CX.

Security and compliance

Supports SOC2, GDPR, and industry-specific regulations, including BYOK encryption, ensuring that sensitive customer data is protected.

See how translation suppliers stack up

Our Palomarr Insights chart shows the full landscape of translation solutions.

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Capabilities Innovation

How to evaluate translation

1

Accuracy and fluency

Evaluate the quality of machine translations by assessing their accuracy, fluency, and ability to convey the intended meaning.

2

Integration capabilities

Ensure the translation platform integrates seamlessly with your existing CMS, CRM, and other systems to automate content workflows.

3

Scalability and performance

Assess the platform's ability to handle large volumes of content and support real-time translation needs without compromising performance.

4

Security and compliance

Verify that the vendor adheres to industry-standard security protocols and compliance regulations to protect sensitive customer data.

Questions to ask suppliers

Use these questions during supplier evaluations to ensure you're choosing the right partner for your needs.

Translation RFP guide
  • How do you handle technical language expansion and ensure UI/UX integrity?
  • What level of customization is available for your machine translation models?
  • What is the typical data cleansing process and associated costs for legacy content?
  • Can your system transcribe the agent's voice in real-time for low-latency voice translation?