Consumer identity
8Verified suppliers
Built for
The challenge
Your organization faces the daunting task of balancing robust security with seamless user experiences. Legacy systems and in-house builds struggle to keep pace with evolving threats, rising customer expectations, and stringent privacy regulations. The costs of identity mismanagement are substantial, ranging from financial losses due to fraud to operational inefficiencies and compliance violations. A modern consumer identity solution is critical to mitigating these risks and unlocking the full potential of your digital business.
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25%
increase in consumer fraud losses in the US in 2024
3
out of 10 help desk tickets are password-related
$12B
in consumer fraud losses in the United States in 2024
The solution
Consumer identity addresses your unique challenges through modern solutions and key capabilities.
Multi-factor authentication (MFA)
Adds an extra layer of security beyond passwords, using methods like biometrics or one-time passwords to verify user identity.
Single sign-on (SSO)
Allows users to access multiple applications and services with a single set of credentials, streamlining the login process.
Identity-as-a-service (idaas)
Provides a cloud-based platform for managing customer identities, offering scalability and flexibility.
Adaptive authentication
Uses machine learning to analyze context and dynamically adjust security measures based on risk.
Consent management
Captures, audits, and manages user consent for data usage, ensuring compliance with privacy regulations.
Self-service account management
Empowers users to manage their profiles and reset passwords, reducing help desk burden.
See how consumer identity suppliers stack up
Our Palomarr Insights chart shows the full landscape of consumer identity solutions.
- See how companies stack up against each other
- Get a detailed breakdown of each supplier
- Compare 8 suppliers
How to evaluate consumer identity
1
Scalability
Ensure the vendor can handle your current and future user base, including peak traffic events.
2
Integration
Verify that the CIAM solution integrates with your existing CRM, marketing automation, and CMS systems.
3
Total cost of ownership (TCO)
Understand the licensing model, including monthly active users (MAU) and potential overage fees.
4
Vendor stability
Evaluate the vendor's financial stability and commitment to emerging standards like decentralized identity.
Questions to ask suppliers
Use these questions during supplier evaluations to ensure you're choosing the right partner for your needs.
Consumer identity RFP guide- How does your platform handle the migration of legacy hashed and salted passwords?
- What fraud detection capabilities are included out-of-the-box?
- What is the typical implementation timeline for a company with 100,000 MAUs?
- How does your platform specifically support the exchange of verifiable credentials?